FIRST COLLECTION IN DEVELOPMENT — Explore the launch preview

THE FAMILIAR, WITH A LITTLE MISCHIEF.

Subtle took
the day off.

Explore apparel, accessories, and home goods.
Our first collection is in development.

Launch preview · Orders open soon

Black hoodie concept with the full That Brands! stencil logo in white and yellow01 / APPAREL PREVIEW
The That Brands! HoodieDESIGN CONCEPT

APPAREL / ACCESSORIES / HOME & LIVING

Take a little
commotion with you.

For your wardrobe, your daily carry,
and the place you call home.

A look at the direction of our first collection. Images show design concepts.

THE FIRST LOOK

Explore the first concepts.

3 concepts

Coming soon. These are design concepts with illustrative prices; they are not available to purchase.

Collection in development.Questions about the launch? ↗
DESIGNS IN DEVELOPMENTThat Brands! stencil logoAI-ASSISTED DESIGN CONCEPTS

WHY THAT BRANDS!

You bring the attitude.
We’ll bring the exclamation.

That Brands! starts with the things we reach for every day—and asks how they could feel a little more personal. A different graphic. An unexpected detail. Something that makes a familiar thing feel like yours.

We’re exploring AI-assisted designs across apparel, accessories, home goods, and more. Our plan is to work with production partners who can make and ship products directly to you.

This is the beginning. Our first products and fulfillment partners are still being selected.

Have an idea? Let’s hear it ↗

A FEW THINGS TO KNOW

Before the
first drop.

We’re getting the details right.
Here’s where things stand.

Can I place an order yet?

Orders are not open yet. You can browse the concepts and try the sample bag, but no payments are taken. We’ll update the collection when products are ready.

Are these the final products and prices?

These images are design concepts and prices are illustrative. Final designs, materials, sizes, and prices will be confirmed before a product becomes available to buy.

How will products be made and delivered?

We plan to work with production partners who make and ship to customers. Partners are still being selected. Product-specific production times and delivery information will be available before orders open.

What about shipping and returns?

Shipping costs, delivery estimates, and return terms are still being finalized. Those details will be published before the first collection goes on sale.

How can I contact That Brands!?

Email hello@shopthatbrands.com with questions, product ideas, or production partnership inquiries.

PRODUCT IDEAS & QUESTIONS

Talk to That Brands!

Tell us what caught your eye,
or what you wish you could find.

Email That Brands! ↗

Sample bag

Try the collection preview. No orders or payments are taken.